About:
Using their iconic nudes palette, This campaign for Makeup by Mario’s classic nude palette celebrates the power of simplicity and confidence.The concept of “Get Nude” invites consumers to embrace their natural beauty and let the makeup do the work, highlighting that the palette provides every essential tone for a flawless, effortless look, in a cheeky way. It’s bold, minimal, and playful: just the palette, just you, nothing else required.
MAKEUP BY MARIO NUDES
Role:
Photographer, Editor, Campaign Concept & Design
Ask:
Create shoot, and design a campaign for a brand that feels true to their aesthetic, but pushes the boundaries.
After establishing the Makeup By Mario’s branding, font, logo, and aesthetic, I went into concepting. Post concepting I had a shoot where I took over 600 RAWs in attempt to bring my campaign to life.
I. Shoot
III. Editing
After selecting my 3 final images, I began editing to make sure the photos were professional, and perfect.
Below are the before and after of the RAWs, before adding in copy.
IIl. Final Ads
