MAC Cosmetics x Apple TV: The Buccaneers
Role:
Lead Social Content Editor
About:
MAC Cosmetics has partnered with the Apple TV+ drama "The Buccaneers" to curate specific makeup looks inspired by the 1870s-set series. The collaboration highlights products for characters like Lizzy and Conchita, featuring products such as Dazzleshadow Extreme in Emerald Cut and Pro Longwear Paint Pot in Bare Study to achieve a modern, glamorous, and "maximalist" style.
Ask:
My first project as a MAC Cosmetics Global Social Intern was to lead content creation for the MAC x Apple TV’s The Buccaneers collaboration. I created a visually compelling Instagram Carousel and various video edits for MAC Cosmetics Global social channels.
Across Instagram Reels, Carousel posts, & TikToks, MAC Cosmetics x Apple TV’s The Buccaneers content generated 2,768,011 total views and 153,354 total engagements as of 08/09/25.
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Fun Fact:
This was supposed to be just one “GRWMac”, however, the first video gained 400k+ views, and the Social Creative Team decided to continue the series after the first video was so sucessful.