About:
This campaign follows a single girl throughout her day, showing how the FormCloud Workout Set moves seamlessly with her from morning to night. Without changing her outfit, she transitions through a range of everyday activities: from cooking breakfast to grabbing coffee, playing tennis, and running errands.
Each moment highlights the versatility and ease of the set, reinforcing the idea that she is already prepared for whatever her day brings. “All Day. All Set.” reflects both the continuity of her routine and the reliability of the product, emphasizing a lifestyle that is effortless, functional, and put-together.
Wherever, whenever, all SET.
Role:
Art Director, Photographer, Campaign Concept + Re-touching.
Ask:
Create, shoot, and re-touch a 6 piece advertising campaign for a pre-existing brand that aligns with their aesthetic, but pushes the boundaries.