About:
PRESS is a modern, protein-powered cold brew designed to simplify your morning. Blending high-quality coffee with functional nutrition, PRESS delivers the energy of caffeine with the substance of breakfast, so you can fuel your day in one effortless step.
Rooted in a wellness-forward lifestyle, PRESS is made for the in-between moments: post-workout, on-the-go mornings, and everything in between. It’s not just coffee—it’s a more complete way to start your day.
PRESS
Role:
Creative Director, Brand Concept & Design
Ask:
Create a unique beverage and cohesive brand identity that fills a gap in the current market and appeals to a clearly defined target audience. Design the beverage packaging and accompanying marketing materials, then create and construct a physical package prototype that reflects the overall branding and concept.
I. Design
II. Lifestyle Images
