About:
NXT is a community-first app helping people navigate post-grad life through meaningful connection and real-world experiences. The platform curates a wide range of events at different price points, making it accessible no matter where someone is financially or in life.
Beyond events, NXT connects people through interest-based community group chats, allowing members to find others who share similar goals, hobbies, or life stages. These groups turn one-time events into lasting communities, encouraging ongoing conversation, support, and belonging.
NXT
Role:
Creative Director, Brand Concept & Design
Ask:
Create an app concept and design that you believe would benefit a real world community.
I. Branding
Color Palette & Typography:
II. App Design
Wire Frames:
Page Designs:
IV. User Experience: Pages with Scrolling Preview
Sample Persona/Target Audience:
Meet Emma.
Emma recently moved across the country to New York City and works as a Public Relations Associate. While studying at USC, she was a social butterfly and had an amazing group of friends. Now, living in New York for her first job she doesn’t know anyone besides her co-workers. She loves their weekly team happy hour, but wants to find meaningful connections in her new city outside of the office. She loves going on walks and trying new restaurants, while still being mindful of her budget. She is extroverted, and loves connecting with new people, but doesn’t know where to start.