For our senior capstone, advertising students were tasked with launching Game Face Grooming in the Miami market through a fully integrated campaign. As elected Creative Director, I led the creative development, and photoshoot direction while collaborating closely with strategists to shape a cohesive, budget-backed launch plan.

Over the course of the semester, our team produced a full suite of deliverables — from brand positioning and campaign concepts to content, design, media, and executional strategy — all built for real-world implementation. We’ll be presenting the final campaign to the client on 12/04/2025.