About:
OSB (One Stop Beauty) is a next-gen makeup brand designed for ultimate convenience without compromising style. Offering all-in-one kits that feature sleek multi-use sticks, refillable layers, and neatly packed essentials in a clean, aesthetic bag, OSB makes beauty routines effortless, sustainable, and travel-ready. Targeting Gen-Z’s fast-paced lifestyle, and on-the-go moms, OSB delivers a streamlined, clutter-free approach to makeup, making it your complete beauty solution in one stop.
ONE STOP BEAUTY
Role:
Creative Director, Brand Concept & Design
Ask:
Create, brand, and market a unique brand in attempt to disrupt its industry.
I. Branding
Logos:
Brandmark
Secondary
Primary
Color Palette and Typography:
II. Assets—Digital
Brand Introduction Video:
Instagram Aesthetic/Mock Up:
II. Assets—Physical
Kit Design:
Product Design:
Packaging/PR Box Design:
III. Bridging Digital and Physical
Website Lead from Packaging QR Code: