MAC Cosmetics: VIVA GLAM x birthFUND
Role: Lead Art Director, Photographer, and Social Content Editor
At the end of my time as an intern at MAC Cosmetics Global, I was presented with a project of concepting, art directing and photographing a campaign for MAC Viva Glam, a charitable program and collection of lipsticks launched by MAC Cosmetics that raises 100% of the product's sales to support programs for the LGBTQIA+ community, women and girls, and people affected by HIV/AIDS. Viva Glam gave a $200,000 grant to the birthFUND nonprofit to fund holistic, midwifery-led services for 38 underserved US families. Being able to lead and art direct this collaboration campaign was an absolute honor.
FEATURED IN REFINERY29, GLAMOUR MAGAZINE, & WWD
30K+ ENGAGEMENTS ON SOCIAL PLATFORMS